5 benefits of video-based learning

Video-based learning is a widely-accepted e-learning trend, and it’s gaining momentum. Understandably, video grabs hold your learners’ attention in a manner other medium cannot, and it’s easily delivered through a learning management system (LMS). And, as videos are now essential for today’s generation of professional learners, there’s a significant demand for video-based learning among associations and constituent-based organizations.

So, is it time to expand your traditional e-learning program with feature-rich video? It seems so.

How fast is video-based learning taking hold?
The primary reason people learn well via video is because the human brain processes videos 60,000 times faster than it does text, according to a Psychology Today article “Video vs. Text: The Brain Perspective.” This realization has analysts and e-learning pundits predicting video-based learning will significantly grow. Consider:

• A learner is likely to remember only 10% of textual content, 65% of visual content, but 95% of audio-visual content. Hence, this mode of learning effectively enhances self-learning and engages learners’ attention throughout courses.
• By 2019, video will be responsible for 80% of the internet traffic around the world, according to data published by International Data Corporation (IDC).

Video is no longer optional.
Video-based learning is quickly becoming a basic training need. Simply put, your members prefer watching a video over reading documents, emails or online articles. The reasons for opting into video-based learning include:

• Video is more persuasive compared to other content types.
• Video addresses different learning styles of visual, auditory and kinesthetic learners.
• The increased usage of smartphones provides on-the-go training.
• Video supports on-demand, bite-sized microlearning, teaching at the moment of need.
• Video is a cost-effective solution as part of professional education and training.

Benefits of video-based learning.
If a picture is worth a thousand words, then video may be worth a million or more. Here are some benefits of video-based learning:

1. Adds life to the e-learning course by making it effective and engaging.
2. Increases learner engagement and participation.
3. Reduces cognitive overload and maximizes retention.
4. Provides a simpler and practical learning experience.
5. Is a cost-effective training approach.

Create engaging video-based learning content.
Here are some tips your association can use to create and offer engaging video-based learning content for your members.

State clear objectives. Set clear goals to produce and provide effectively-designed videos, with a focus on meeting your learners’ goals.

Keep them short. If you have a lengthy training module, break it up into bite-sized nuggets which range from one to two minutes.

Include voice-over. When learners are left by themselves, the text or visuals in a professional development video need to be supported by audio.

Incorporate captions. Studies show captions increase the completion rate of video from 40% to 80%.